Lucas Patiri shares the full operational guide behind their UGC program: 2 billion organic views across 62 campaigns, 590 creators managed, 22,504 videos produced for mobile apps. Zero ad spend.
Metrics
- 2 billion organic views
- 62 campaigns
- 590 creators managed
- 22,504 videos produced
- Zero ad spend
- Targeting mobile apps
The guide covers the systems, workflows, and operational structure required to run UGC at this scale. Full article behind X’s paywall/JS-rendered article feature.