Full transcript of studied-creativity-for-365-days. Source: https://www.youtube.com/watch?v=qITpEEGskck
I have been obsessed with studying creativity because I think it’s going to be our biggest competitive advantage against AI. In a world where everyone has access to the same AI tools, creativity is the thing that is going to set you apart. Your way of thinking, your way of putting things together is your superpower. My first like viral video was a video about cozy entrepreneurship, and that concept was actually one that I came up with myself based off of something that I saw in another niche in gaming, and I feel like that one creative idea set the momentum for everything that followed for our channel because it really gave us a different shade. So, let me talk you through my favorite books and my biggest takeaways from each one. So, the first one is the iconic The Artist’s Way. I freaking love this book. Let me just show you how well-loved this book is. So, I feel like the first thing that I learned from this book is that creativity is a skill and it can 100% be practiced and learned. I used to think that being creative was just something you were or you weren’t, like it was something you were born with, and this book just showed me like it’s not true. It’s not true. It’s a skill. The more you practice it, the better you get, and I’ve truly seen that in my creative endeavors. So, Julia Cameron in this book, she talks a lot about how you have to do things to unlock your creativity cuz most of us are very blocked from our creativity. And two techniques she talks specifically about in this book that I love are morning pages and artist dates, and I’ll go into what those are in a second. And the reason we need to unblock the creativity is because we become sensible adults doing sensible adult things, and we’re like, “Oh, creativity, art, stuff like that is frivolous. It’s not important.” And we start to develop more and more fears and self-doubts around a lot of things, and those are all things that need to be cleared, and they need to be cleared through consistent practice. So, showing up even when you don’t feel like it is what builds that creative muscle, which is really true for any skill. You are inherently creative. Whether you think so or not, you are inherently creative. You have that seed inside of you. So, let’s talk about the specific practices she mentions in this book. The first one is called morning pages. Who’s on the stove? Are you allowed to be up there? So, morning pages are essentially three pages of handwritten, essentially like brain dump every single morning. So, you just get up and you start brain dumping three pages. She really is a big proponent of handwriting it. For me, I just can’t do it. I think my arm arm muscles are just like non-existent anymore because I never hand write. So, I personally type it, which I know she says not to do, but I’m like, either I do it or I don’t do it, and I think doing it is always better than not doing it. So, I personally have a Google Doc. It’s titled like Artist’s Way Morning Pages. And sometimes during the day, I open that document and I type essentially brain dump, completely stream of consciousness, no editing, no filtering, no real thinking happening. I just type for I try to do like one page typed cuz one page typed is like three page handwritten. And the purpose of that is to clear out all the mental garbage essentially because, you know, as you, especially in I feel like our world, we’re like taking in new information all the time, social media, people, like all this stuff is being accumulated in your brain. Your brain is like holding all this stuff that you’re feeding in every day. I feel like morning pages is a really good opportunity to be like, get that all out. Get it all out so that your brain is actually clear and now it can actually solve problems and receive new ideas. So, I did this book as a 12-week challenge to get back in touch with my creativity and I didn’t actually expect it to help much with the business cuz I was like, I mean, I don’t know like how much creativity actually has to do with business. It helps so much with my business. I got so many business ideas, product ideas, content ideas. I’m pretty sure actually the term cozy entrepreneurship I wrote for the first time in morning pages. So, here’s kind of my guide on morning pages based on how I’ve been doing them. So, the first thing I do is I just literally stream of consciousness type everything going on with my brain to like clear out all the surface level junk. You know, the stuff that your brain is like looping over a hundred times in a day and you’re all of this is new, but really it’s just three things. I feel like a lot of surface level worries come up here at this point. Like you can see here, January 7th, I have to film a video today. I couldn’t find my USB connector. I feel so frustrated right now. Like I just wasted so much time. That’s not true. I still have two hours, which is plenty of time to film this video. I should be a bit kinder. Everything. Like that’s my surface level stuff basically. And that stuff, if it’s not out, it like circulates in my brain over and over, and I carry it into the filming, which is like it’s not a nice way to film, to be like, I suck, and this sucks, and I wasted so much time. Like, get it out. And then what tends to happen after the surface-level junk comes out is the deeper questions and worries come up. So, the big stuff that I’ve kind of been like pushing away in the day-to-day hustle and bustle running my business can come to the surface. So, for example, one thing that came up in one of my morning pages was I was like, I want to make a proper big picture deck for the whole team and team culture and values. Like, what does that mean? What does it mean to be working on our team? What does it mean to be hired onto our team? Like, I only hire A+ players. I have extremely high standards. What does that mean? I care deeply about our work, our differentiators, how much we care about the work and doing a good job. I like wrote all of this just randomly off the top of my head. And that led me to making our team values deck, which I now use in onboarding all team members. And it came from the morning page. It came from there. I don’t think I would have like concretely had that idea unless I had dumped it out into words and just been like, “Blah, blah, blah, here’s what I think roughly should be in it.” And then after that, I feel like then is when the creativity and the ideas begin flowing because my mind is now finally clear enough to like make space for new ideas. So, you can see here in one of my morning pages, I actually had this idea like, “Oh, what about pop culture content or pop culture business?” Where I merge like pop culture and business lessons, and then we started making those on Instagram and on TikTok. So, that’s where that idea came from. Now, I think one thing that really worked for me with morning pages is to just type as fast as I could. So, don’t stop, don’t backspace, don’t edit, don’t think about what you’re writing, just type. Even if you’re just repeating the same thing, like, “I don’t know what to say, I don’t know what to say, I don’t know what to say. Oh, I just heard this bird. Just like type like that. Type as fast as you can, because I feel like often times I found that when I typed like that fast, it is so stream of consciousness that stuff comes up that I didn’t even consciously realize. Like, I’ll just be typing, “Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah.” And then I’ll be like, “Whoa. Wait, what? That’s what I think?” Try the morning pages. Try them for just a week and see how you feel. I feel like it is such I don’t know. I feel like it’s like one of those things you’re like, “Hmm, I’m not sure.” And then you do it and you’re like, “Ah, yes.” Like even now when I miss a morning page, I’m like, I’m sad that I missed out on the chance to like connect with myself and see where I’m at. And I will also say it doesn’t take me that long. It takes like maybe 5 10 minutes. I feel like you can manage 5 10 minutes a day. Second thing that Julia Cameron talks about other than morning pages is artist dates. So, essentially taking yourself on a date. So, blocking out an hour or two every week, take yourself on a date to connect with your inner artist. And it can be you can go out and do anything you want. You can go for a picnic, read in the park, you can go to the bookstore, you can go on a long walk, experiences like that where it’s really just one-on-one with yourself. Don’t invite other people. It’s so tempting to be like, “Oh, well, if I’m going for a picnic, I might as well invite someone else.” Like, no, it’s just you so that you can have that quality time with yourself. And that’s my question, too. When’s the last time you took quality time with yourself seriously? And then we wonder why we’re not connected with our ideas, we’re not connected with ourself. We’re not blocking the time. We’re not blocking the quality time. How can you expect to have a deep, loving, trustful, creative relationship with someone that you never spend time with? So, my favorite artist date, I get matcha, I go to the park, I go for a walk, I go to the bookstore, I go thrift shopping. I love spending time with myself. And I mean, I feel like a lot of business owners at this point are going to be like, “Yeah, but isn’t it a waste of time? Like, can you really quantify the ROI of doing these things?”
[music] To that, I will just say the foundation of your business is you. If you are not nourished, fulfilled, creative, happy, in touch with yourself, and you have tons of emotional baggage, negative self-talk, you have no loving, trusting relationship with yourself, what is the foundation of your business? The next book I wanted to mention is this book by Austin Kleon, which is called Keep Going. And the lesson here that I took away from it is like art, being creative, it’s messy. And I know that’s like often not the nicest thing to hear, especially if you’re kind of like me, very type A. I’m like, I want to know what the plan is. I want to know what the step one, step two, step three is. I want the clarity before I begin. And the reality of the situation is just like creativity is not like that. Creativity’s not a straight line where you’re like, I can track the progress and I can measure the progress week over week. Creativity is a messy process of trying and failing and learning and trying again, and every attempt teaches your brain something new. It’s data. And this really reminds me of the example of when I had been making YouTube videos for years, and it just wasn’t working. And I was like, this is not working. But like this is what everybody says is the strategic thing to do. I’m following all the rules. I’m doing it correctly. And I just got this got to this point where I was like, we need to do something new. It needs to be like kind of radically different. But what is it going to be? And I don’t know what I don’t have the clarity. So I don’t know how to take action without the clarity. And the truth is like clarity only comes from the action. So we started doing a bunch of different random things, like started experimenting with different thumbnail styles, title styles, content ideation, and stuff. And then slowly from there we found a new thing to shift into that was like, “Whoa, this feels good to us and it’s good for the audience.” And the videos started performing way, way better. But that wouldn’t have come if I hadn’t done the messy step. And I often try to think about it as a like a system or a process of creation instead where as much as possible, and I know it’s hard, we want to focus on the process, not so much the outcome or the results. Because we we can do our best, but we cannot control the outcome or the results. Right. I cannot control how this video is going to perform. I cannot control how my products or services will perform on the market. But I can control, you know, different things, validation, doing my research. I can control being creative, working on my creativity skills, you know, learning from the past videos and stuff like that. So as much as possible, the more you can fall in love with the process of creation. And great quote from this, make the most beautiful thing you can. Try to do that every day. That’s it. All right, next lesson is from a book. I don’t have the physical copy, but I swear I have it on Kindle. [laughter] And it’s called A Whack on the Side of Your Head: How You Can Be More Creative, which I think is a pretty funny title. And in it, basically, this book talks about how we have different blockers to our creativity that we learn as we grow older. And one that I loved from this book was he said, “As we grow older, we are essentially taught that there is only one right option. We have to get the correct answer.” Especially in our schooling system, if you think about like multiple-choice quizzes and like even essay quizzes, like we were always trying to get the one perfect answer so that we would get a good grade. And that kind of trains creativity out of us because we’re always being like, “What’s the correct thing? What’s the right thing to do? What’s the one right path I can take?” And that’s just not how life is. And how often as kids we were like coming up with all these weird, random, creative ideas. So, one example I love that he gave in the book was how like this teacher went up to the front of a classroom and drew a like a black dot on the whiteboard and asked the kids like, “What is this?” And the kids had like super weird, super creative ideas. They were like, “It’s a ladybug. It’s like your eye. It’s the sun.” Like they came up with so many different things as to what that dot could be versus when that was done in a room full of adults, the adults were all completely silent and they were like, and then somebody was like, “Yeah, it’s a black dot drawn on a board.” And everyone was like, “Yeah, that’s what it is.” Like that’s just the difference between kids being like not afraid to make the wrong choice or to say the wrong thing. Being like, “It’s anything and everything.” Versus adults being like, “Shoot, like what’s the right answer? I don’t want to seem like an idiot.” You know? And that really impacts, I feel like how we go about with testing new things, experimenting when we’re older, with content, with our business stuff, with art. We’re so afraid of being seen as wrong or seen as that’s so stupid, like why did you say that? That’s obviously not right that we’re really limiting ourselves and constraining ourselves to be like, “No, there’s only one thing and I need to figure out that one thing. If I don’t know that one thing, then it’s then I might as well not do it at all.” So, the challenge from this book is try to look for the second, third, fourth right answer. Like if you’re like, “Ooh, what is the best approach to selling my product?” And you’re like, the first answer is, I don’t know, like, create a sales funnel that starts with, I don’t know, a free lead magnet, and it goes into an email nurture. Okay, maybe that’s the first correct answer, and that’s like what everybody says, right? So, what’s the second correct answer? What’s the next answer I could come up with? Maybe like, I start with a free quiz instead. Okay, what’s the next correct answer? Like, just brainstorming, there’s no wrong answer. I think that’s the most important lesson for a lot of us to hear is like, there’s no wrong answer in brainstorming and being creative. You’re just being creative, right? You’re practicing the skill. And I love that he says that in the book. He says like, the first option tends to be the most obvious and least creative. All right, next one. Another book I love, War of Art. The biggest takeaway I took out of this is to follow what you fear. Fear is a very important indicator, and he talks a lot about, specifically, resistance. So, we all have resistances, right? Like, that thing of like, “No, I can’t. I couldn’t possibly. No, I shouldn’t. No, that’s too It’s too much.” And I had this about every single big thing I did in my business. With both businesses that I started, with freelancing, with DMB boot camp, with starting YouTube. Crazy, unreal resistance. And he says, “Are you paralyzed with fear?” That’s a good sign. Fear is good, like self-doubt. Fear is an indicator. Fear tells us what we have to do. Okay? Fear, I mean, I’m not talking about biological fear, where you’re like, afraid of a bear. I’m talking about in our modern society, most of us do not have survival-based fears. We have ego-based fears, right? Where we are afraid of doing something because our ego is afraid of the potential consequences. Like, for example, posting on YouTube, or starting a business. Our ego is fearing like, failure, rejection, something not performing well, abandonment. All valid concerns, but our dreams are bigger than those fears. Your best life is worth working through those fears. You do not want to be at the end of your life being like, “I was so afraid of what people would say that I didn’t try to do this thing that I felt deeply called to do.” We’re all going to be dead in a 100 years. I mean, this is kind of macabre, but we’re all going to be dead in a 100 years. None of those people and what they think or what they passing comment they might make or think to themselves matters when it comes to you living your dream life. And he says like resistance can actually be really sneaky. It’s sometimes not even like, “I’m not going to do this thing.” It’s more like, “Oh, I’ll do that later. I’ll do it when I’m ready.” So, the point isn’t to delete the resistance because the resistance can be very loud and can be very forceful. The point is to work with it, work through it, and not take it that seriously. If I was always waiting for the perfect moment, perfect clarity, nothing would have ever gotten done. This YouTube channel would not exist. My businesses would not exist. We would have made no money. I would not have the friends that I have. I would not have the relationship that I have, probably. I would not probably have the cats cuz I would have waited to adopt cats when we felt perfectly ready. The more important the work, the more resistance you will feel. So, here’s kind of the graph, right? So, the bigger the resistance, the bigger the impact is probably to getting you to your dream. So, for example, scrolling Pinterest for ideas for 100,000 hours. You probably have no resistance to that. You’re probably like, “Ooh, that sounds fun. I’m going to go do that.” Okay, but it probably doesn’t have a lot of impact because it’s not very action-based, especially if you’re doing it for like endless amounts of time, like just scrolling, right? And now, of course, creative resistance can sound like lots of different things. I’m not smart enough. I’m not young enough. I’m not old enough. I’m not creative enough. I’m not experienced enough. Self-doubt, right? Who am I to do this? There’s so many people who know way more than me. Imposter syndrome. It’s not perfect yet. It’s not ready yet. It’s not blah blah blah. Other people are way more talented than me. They’re so much more ahead of me. It’s like it’s too late for me to start. They’re so far ahead of me. I’ll never catch up. Everybody’s resistance sounds exactly the same. You are not alone. I had all of these thoughts plus a thousand more. I felt a mountain. I can’t even describe to you how big my resistance was. It was a mountain of resistance. But, you know what a good sign is if something is important to you, but you’re in denial is you get really jealous when you see other people have it. Like when I saw other people start YouTube and do well with YouTube, I was like, uh, like, I could do that. Just like so petty, you know, it’s like, okay, then do it. Then do it, you know? Having such a strong emotional reaction to something means something. If you truly didn’t care about something, and I think he talked about this in this book. He’s like, if you truly didn’t care about something, you would be indifferent. Now, Steven recommends two specific methods to essentially work alongside the resistance. The first one is to lower the bar, so you actually begin. The only reason I was able to start my business was because I told myself every single day, for 15 minutes, you’re going to work on your business. 15 minutes. I was full-time freelancing at the time. I had very little time. I told myself, 15 minutes every single day, you’re going to build your own business. And 4 months later, the product was done. I launched the business. It made six figures that year. And that’s the business that I eventually went full-time into. Some days I would end up working way more than 15 minutes, cuz I was just like in the groove of it, in the flow of it. And some days, it was just 15 minutes. Laying on the floor for 15 minutes, thinking about the next lesson that I was going to create. And he also says, build a routine before building quality. Another thing I will say that worked really well for me is gaslighting myself. So, with my first YouTube video, the only reason I was able to do it, cuz again, like I said, so much resistance, I essentially gaslighted myself every step of the way. I was like, don’t worry. We’re not going to film this video. We’re just going to outline it. Just for fun. Just to see what it would look like if we were to outline it. But, we are not going to film this video. Then I outlined it. I wrote the script. And then I was like, you know what? Well, I mean, the outline is there. Why don’t we just like film it for fun, but we won’t publish it. Don’t worry. We’re not going to publish it. And like, nobody’s ever going to see this. It’s just for you. Just do it for fun. All right, next one is Creative Act by Rick Rubin. I have watched so many podcast interviews with Rick Rubin. I love the way he talks about creativity. So, one big lesson he talks about is to create for yourself, which kind of ties nicely into what I was just saying. But, one of the biggest traps I feel like we’re all victims to, especially as business owners and content creators, where we are creating art for, you know, the market, for it’s like commodity, trying to make money, it’s profitable. It’s very easy, I feel like to end up solely making stuff for the algorithm, for other people, than for ourselves. And of course, it’s good to play by the rules of a platform that you want to succeed on. And of course, if you’re creating products and services for a specific audience, you have to keep the audience in mind, that’s super important. But, I think sometimes we lose a little bit of the magic, of the creativity along the way, when we solely create for external parties and sources. So, he says that creativity should always start as a personal act. You are not creating for the audience, you’re creating to surprise yourself. And I love that. And he said also true fulfillment comes from executing your vision, not the views and likes and followers. And of course, it’s very easy, I feel like to say this when you are doing art for just the sake of art. But, for those of us that are doing, you know, art and creativity, where we do want to earn a living and everything, I think it’s almost like a balance. We want to create, yes, with the audience, with all that stuff in mind. We want to make sure we have those principles in place, validation, and all that stuff. But, there needs to also be an element for you, so that there is room to discover something that you’re excited about, that’s fun for you, because that, in my opinion, is actually super aligned with what actually the audience wants. Because, what peaks your curiosity, unless you’re like a completely different kind of human being, I mean, most of us are inherently similar and the same. What is interesting and exciting and fun for you, chances are, it will also be interesting and exciting and fun for other people. So, for example, for me, often times on YouTube, because the videos here are longer, they take more effort, we have to do a lot more validation for YouTube videos, than on Instagram, I will make it more creative and fun for myself on Instagram, because the videos are shorter, the bar is lower. I tend to make more random stuff, where I’m like, “Ooh, I’m curious about this, I’m curious about this.” Even my video that performed super well, that I got over million views, I was like, “That was just for me, because I want to talk about creativity, and it’s super fun, and I don’t care if nobody watches it.” Yeah. And Rick Rubin says, “Success occurs in the privacy of the soul. It comes in the moment you decide to release the work before exposure to a single opinion.” This quote, I needed it so bad. It’s very easy when you create content or things for business that you’re really proud, like I’ve been proud of every single video we’ve made for YouTube. But, once I publish it, sometimes when it doesn’t perform well, I change my opinion. I’m like, “Oh, maybe the maybe it wasn’t as good. Oh, I guess that video wasn’t good. Blah blah blah blah.” And I love this quote because he was saying, “Success is yours to define.” And success happened when you are brave enough to hit publish. That’s success. Everything that comes after that is out of your control. You have done your best. Your opinion about the work should not be impacted by what other people have to say about your work. Of course, like I said, you have to kind of find the sweet spot if you’re creating art for an audience, like for business owners or for content creators who are operating on some certain kind of platform. So, this only applies if you’re trying to make it your job, you’re trying to earn money from it, but I think the best is to find that sweet spot between what lights you up, what you love, what you’re in love with, what I want to create, and what the algorithm people genuinely want to consume, find interesting, find valuable, solves a problem for them. That’s the sweet spot we want to get into. The next lesson I also got from this was that flaws are extremely necessary. So, he talks about how the artist is not a dictator of an idea, but a vessel or receiver. So, he kind of thinks like ideas are part of the universe and the artist is kind of like the antenna that was like waiting and picking up on signals um that are already floating around. So, forcing these signals will affect the output and you should just kind of remain open to everything. And so, our role is to experiment and uncover what wants to exist, not to execute a predefined, perfect, clear plan strategy. Um so, like all the little mistakes, the trial and error, they’re all part of the process and necessary, essential to the process of producing great work. And I mean, you can see that for us. Like we create so many thumbnails, we create so many ideas, we create so many different products, services, stuff that you guys never see because that’s just part of the process of creating great stuff is a lot of experimentation. I know sometimes we think business is like this very robotic, dry, corporate thing. I just don’t think that’s true. Especially entrepreneurship, I think there’s so much room for having fun, for creativity, for doing things in a new and novel way. And that’s the stuff that stands out anyway. Like creativity is so parallel, so aligned with succeeding in entrepreneurship that I’m shocked that not more people talk about creativity as a skill for entrepreneurs. Once I started seeing business as an art, everything changed for me, honestly. I started seeing my work in terms of like coming new product ideas, coming up with new marketing, coming up with new ways to like talk to the audience. I feel like it gave me a lot more freedom to do the things that I felt deeply called to do. All right, so that one’s another good one. Next one, The Practice. I don’t have a physical copy, but I have it on Kindle, I promise. From Seth Godin. I love Seth Godin. And he says, “Nothing else matters outside of shipping the work. You have to get your stuff out into the world for it to count. For you to be an artist, the stuff has to get out.” He says, “We don’t ship the work because we’re creative. We’re creative because we ship the work.” I need to hear this all the time because I think it’s very easy to be like, “Oh, I’m like doing work. I’m so creative.” Like you’re like in your private bubble in your notes app, like coming up with all these incredible ideas. It doesn’t all matter if you’re not getting stuff out. You have to get stuff out. Ship because it’s time, not because it’s perfect. So, you need to set constraints of some kind. For us, for example, we aim for 80% complete. Like when it’s like 80%, we’re like, “It’s It’s not perfect, but it’s like really good. We spent time on it. That’s enough.” This is really like the 80/20 principle, I feel like. After the 80%, I feel like then you’re doing such minute optimizations that probably nobody’s ever going to notice, and all that energy can go into creating the next thing so you get more data points. All right, next book. Oh my gosh, I’ve read this one twice, I think. A concept I really like from this book is she talks about how like think back to if you’ve ever had a really good idea you’re like this is such a good idea but you didn’t take action on it and then like months later or years later you find somebody else who did that exact same idea that you had and you’re like that was my idea I had that idea like years ago blah blah blah and they just took action on it. She says essentially an idea is like its own entity when it wants to be made when it wants to be birthed it will try to find someone to birth that idea and if it comes to you and you’re not the one to birth it cuz you’re not taking action on it because you’re too stuck it will find somebody else to birth that idea. When I read that concept I was like oh my gosh that got me quite a bit like first it made me feel like honored when I had ideas I was like oh the idea wants to be made and it’s chosen me and now I I like it’s my job to bring it to life but part of me was also like oh now there’s urgency. Like if I don’t make it the idea is going to be like then I’ll find somebody else who will. I think there’s this funny quote that I also read somewhere where like I think a famous artist it could have been like Michael Jackson or Prince I think it might have been Prince he was like when he had an idea for a song he had to immediately go and record it because he was like if I don’t immediately record it the idea is going to go to like Michael Jackson and he’s going to record my song. And she says a lot that creativity should be driven by curiosity not fear and I think a lot of us need to hear that because the fear can be so loud. So she said like instead of constantly questioning is this good let your curiosity guide you and go after what interests you not what you logically think will work and I’ve been victim to this many many times where I followed strategically logically what will work and it doesn’t and only when I followed what I was actually personally curious about again the creativity video as a prime example of that then things worked because there’s just more love there’s more like magic there’s more when you’re personally interested you’re invested magic happens. Big magic. And creativity favors people who act fast on ideas so don’t dilly dally with it. Next book is Catching the Big Fish by David Lynch. This one’s kind of an interesting one. In this one, David talks about how your best ideas don’t come from overthinking, but from actually coming from a completely zero thinking mind, so that ideas can actually flow. Cuz if everything is full in your mind, there’s no space for ideas to come into. So, he said that like our ideas are like fish. The small fish, the small ideas are like near the surface, but the bigger fish are much deeper. And to access the bigger fish, you have to go deeper within yourself to find them. Which I feel like kind of ties nicely into morning pages because then you’re getting to know yourself a lot. So, essentially, it’s about shutting up your brain a little bit or like finding a little bit more mental silence and clarity. Problem is most of our minds are so cluttered and so noisy that we can’t reach those deep ideas. He is a big proponent of transcendental meditation because he says when the mind is really, really still, that is when you are able to receive your best ideas. Okay, how you reach the big fish. So, I found that kind of interesting because I’ve been definitely doing a lot more meditation, so I’m curious how that will help or what will be received. So, really the strategy here is F around and find out. That’s what I want us to do. Now, if you need a little bit of help with getting through some of the fears of starting, fear of starting a business, fear of creating content, whatever your calling is, I highly recommend watching this video next where I talk about an insanely good book called The Mountain Is You. And that book really helped me work through all of my self-sabotage and actually start my business. As always, thank you so much for watching this video, and I hope to see you on the next one. Okay, bye.